Analysis of Ducatis Success Case Study Example | Topics and Well Written Essays - 750 words

Analysis of Ducatis Success - Case Study Example Minoli’s turnaround was attributed to the company’s identification of its core competencies which were used for the turnaround. To this end, significant resources and money were devoted. Furthermore, In addition to the creation of Ducati stores in particular markets, the company has expanded its customer base which was once restricted to a handful of expert bikers. Ducati can sustain its position in the sports segment if it manages to remain focused on this niche segment and continues to innovate. This is because the company already enjoys a strong position in this segment by virtue of its unique valve control system which has an unmatched sound (see Appendix 1). Furthermore, it can capitalize its already strong reputation owing to its high performance in the international racing circuit symbolized by the â€Å"dramatic victory† of its 750 Super Sports model (Gavetti, 2002). This, added with favorable press coverage and the company’s branding strategy of collaborating with various players in the racing market, can increase the demand for Ducati’s products and strengthen its image (see Appendix 1). Considering that most authors have vouched for the significance of competitive human resources as a source of competitive advantage (Kleiman, 2010), Ducati to has a team of top class engineers that shall enable it a continued success in the segment. Ducati faces threat from Japanese manufacturers that were more reliable and efficient than the motorcycles developed by Ducati. Although Honda and other Japanese manufacturers pose a threat to the survival of Ducati in this segment, they cannot stop Ducati’s growth in this segment. This is because Ducati possessed top class engineers that were adamant at defeating Japanese competitors.  Ã‚