Cross-cultural barriers in marketing Article critique

Cross-cultural barriers in marketing critique - Article Example marketing I think the most affected part is communication and business leaders need to be prepared to deal with communication in cross cultural marketing (Burnett 1991). The research objectives include finding out what we know on cross-cultural marketing. What are the cultural differences that are barriers to marketing? The article by Simona Popovici is on what we know about cross-cultural marketing. The author focuses on the issues in cross-cultural marketing. He notes that the markets are influenced by cultures and traditions that tend to act as barriers to marketing (Popovici, 2011). The article is valid since the claims that the author has made are reasonable in the theoretical context. When the author claims that different communities have different habits and traditions that form their culture he is right (Pozehl 2014). In the society there is always what guides the people and this is what forms the culture. It is also true that in the business world, the businesses get offers from different communities and thus they have to interact with different cultures. The article stands up to scrutiny because the evidence used shows that the information given is relevant. There is no argument against the findings that the author has discussed (Navarro 2014). The study has been carried out from different cultural borders that have different experiences in marketing. The data that has been used is up to date because the author has used recent works from different researchers who have studied cross-cultural marketing. He has used other well-known researchers to support hi s ideas and findings (Bider 2009). The evidence measures the theoretical concepts that are being analyzed (Bala 2013). The theoretical concepts being analyzed in the article include the barriers that are faced in cross- cultural marketing. The article starts by reviewing the implementation of cross-cultural marketing and analyses the barriers that are faced in implementation (Bollen 2011). The author